Central City Coffee Unveils a Bold New Look!

Oct 31, 2018

Wake up people! Women are finally getting the respect they deserve, especially at Central City Coffee.

Central City Coffee's previous branding was appropriate for a young social enterprise, but as the program has grown, the time was right to make a bold move.In 2013, Central City Concern (CCC) started a coffee roasting and distribution social enterprise to provide training and employment opportunities for people who live in CCC housing. In the beginning, our packaging featured coffee variety descriptions and highlighted CCC’s nonprofit mission. The coffee bags were kraft brown with pastel labels featuring our tag line: Drink well. Do good.

Over the past five years, Central City Coffee expanded our retail presence and is now available in more than 30 Oregon and Washington stores, as well as online.

Our training program has grown as well. Early on, we decided to train some of CCC’s most vulnerable clients: single moms working to rebuild their lives after facing homelessness and substance use disorder. We found that Central City Coffee’s full-time, day shift hours were a great fit for mothers who needed a set schedule and reliable childcare to reenter the workforce. And the skills they learned—marketing, office administration, sales—set them up for success when seeking meaningful employment after training.

Today, we remain committed to working with and training these amazing women. The Central City Coffee rebranded packaging is inspired by the hard work, determination and strength these women bring to our business every day. Our rebrand is a tribute to them.

Our new packaging is all about empowered—and empowering—women! With the help of design firm Murmur Creative, CCC’s Marketing Advisory Council and CCC staff and trainees, we have created bright, beautiful and bold coffee packages that showcase women, share their most inspiring qualities and stand out on store shelves.

The best part is our new tagline, created by one of our brilliant trainees: Nonprofit brew. Female crew.

Our new coffee line is infused with the spirit and resilience of the women who pull it all together every day. Please check us out at a specialty grocer near you. The women at Central City Coffee thank you for your support!


Varieties with new names:

  • Gutsy Goddess: French roast, bold, balanced, dark chocolate
  • Punk Princess: Dark roast, milk chocolate, nutty
  • Warrior Woman: Medium roast, most popular, caramel, pear, cinnamon
  • Magic Mama: Light roast, floral, berries, vanilla
  • Serene Sorceress: Medium/dark decaf, Swiss water processed, rich, nutty, chocolatey
  • Solstice Sister: Seasonal holiday medium roast, currants, spices, sweet


CCC Clean Start: Keeping Portland Clean & Giving Workers a Fresh Start

Jun 06, 2017

As the weather warms and the days grow longer, people take more notice of what’s going on in their neighborhoods. Central City Concern’s (CCC) Clean Start program helps keep neighborhoods clean by clearing away trash and removing graffiti. It’s also a mentored six-month work experience that gives people an opportunity to work, grow and gain crucial experience and confidence to pursue employment opportunities. CCC Clean Start runs three Portland crews and one in Gresham, each consisting of two people and a truck.

Local residents can access CCC Clean Start through the City of Portland’s One Point of Contact page online form or the PDX Reporter app. The City reviews the request and often calls upon CCC Clean Start crews to visit the area to clear trash or assist campers with cleaning. CCC Clean Start crews do not move people from sites or participate in campground “sweeps.” Their mission is to help keep neighborhoods free of litter and debris, as well as to provide residents of encampments with resources to maintain a safe and hygienic environment.

In April 2017, the three Portland CCC Clean Start crews removed 3,511 bags of trash and 1,350 needles.

Additionally, CCC Clean Start contracts with the Portland Downtown Business Improvement District to operate Downtown Clean & Safe, a service that cleans a 213-block area in central downtown and along the bus mall. CCC Clean Start also operates a temporary storage locker near the west end of the Steel Bridge where people who have no place to call home can put their belongings for a few hours while they work or seek employment.

Each two-person team has a trainee who once experienced homelessness. These trainees receive minimum wage, work 40 hours per week for 6-months and learn valuable soft skills. Toward the end of their six-month work experience, CCC Clean Start employees engage in practical, employment development workshops at CCC’s Employment Access Center where they receive one-on-one assistance in the job search process.

Some graduates move on to CCC employment in janitorial, maintenance, pest control and painting roles that maintain CCC’s 23 buildings. Others find permanent employment outside of the agency.

CCC Clean Start program keeps neighborhoods clean and gives workers a chance to gain experience and skills. It’s a win-win. For more information, visit the CCC Clean Start webpage.