Central City Coffee Unveils a Bold New Look!

Wednesday, October 31, 2018

Wake up people! Women are finally getting the respect they deserve, especially at Central City Coffee.

Central City Coffee's previous branding was appropriate for a young social enterprise, but as the program has grown, the time was right to make a bold move.In 2013, Central City Concern (CCC) started a coffee roasting and distribution social enterprise to provide training and employment opportunities for people who live in CCC housing. In the beginning, our packaging featured coffee variety descriptions and highlighted CCC’s nonprofit mission. The coffee bags were kraft brown with pastel labels featuring our tag line: Drink well. Do good.

Over the past five years, Central City Coffee expanded our retail presence and is now available in more than 30 Oregon and Washington stores, as well as online.

Our training program has grown as well. Early on, we decided to train some of CCC’s most vulnerable clients: single moms working to rebuild their lives after facing homelessness and substance use disorder. We found that Central City Coffee’s full-time, day shift hours were a great fit for mothers who needed a set schedule and reliable childcare to reenter the workforce. And the skills they learned—marketing, office administration, sales—set them up for success when seeking meaningful employment after training.

Today, we remain committed to working with and training these amazing women. The Central City Coffee rebranded packaging is inspired by the hard work, determination and strength these women bring to our business every day. Our rebrand is a tribute to them.

Our new packaging is all about empowered—and empowering—women! With the help of design firm Murmur Creative, CCC’s Marketing Advisory Council and CCC staff and trainees, we have created bright, beautiful and bold coffee packages that showcase women, share their most inspiring qualities and stand out on store shelves.

The best part is our new tagline, created by one of our brilliant trainees: Nonprofit brew. Female crew.

Our new coffee line is infused with the spirit and resilience of the women who pull it all together every day. Please check us out at a specialty grocer near you. The women at Central City Coffee thank you for your support!


Varieties with new names:

  • Gutsy Goddess: French roast, bold, balanced, dark chocolate
  • Punk Princess: Dark roast, milk chocolate, nutty
  • Warrior Woman: Medium roast, most popular, caramel, pear, cinnamon
  • Magic Mama: Light roast, floral, berries, vanilla
  • Serene Sorceress: Medium/dark decaf, Swiss water processed, rich, nutty, chocolatey
  • Solstice Sister: Seasonal holiday medium roast, currants, spices, sweet